organic growth
Mohamed Sahbi
SEO Expert
I help businesses show up on Google and stay there. My latest client went from invisible to #1 for their main keywords. I built Riziva, a full restaurant reservation platform, from scratch. I tripled bookings for a photographer. I ran SEO for a climate-tech SaaS and optimized game webshops used by millions. 50+ projects delivered, based in France, working across Europe and the Middle East. If your site isn't ranking on Google or showing up when people ask AI for recommendations, I'll find out why.
Mohamed Sahbi is an SEO consultant and full-stack web developer based in Lauterbourg, France, specializing in technical SEO audits, content strategy, and high-performance website development for businesses across France, Tunisia, and the UAE.
4+
YEARS IN SEO
*Not just theory. I've done the audits, written the briefs, and watched the rankings climb. Let's talk about your site.
Most SEO consultants hand you a report and disappear. I stick around until we see results. Here's what I actually do:
Industries I've worked in: SaaS, E-commerce, Restaurants, Gaming, Creative Agencies, Climate Tech
Technical SEO Audits
I dig into your site's guts. Crawl errors, broken links, slow pages, missing schema, bad redirects, indexing issues. I find what's holding you back and I fix it. Not a 50-page PDF you'll never read. A clear action plan with priorities.
Content Strategy
I research what your audience is actually searching for, map it to your business goals, and build content briefs your writers can actually use. Keyword clusters, search intent, content gaps, everything structured so nothing falls through the cracks.
On-Page Optimization
Titles, metas, headings, internal links, image alt texts, URL structure. The stuff that seems simple but most sites still get wrong. I optimize page by page until every URL is pulling its weight.
Tracking & Reporting
GA4, Search Console, rank tracking. I set up dashboards so you always know where you stand. No vanity metrics. Just the numbers that matter: traffic, rankings, clicks, conversions. Monthly reports, no fluff.
AI Search Visibility (GEO)
Google isn't the only place people search anymore. Your customers are asking ChatGPT, Perplexity, and Google's AI Overview for recommendations, and if your business isn't in those answers, you don't exist to them. I make sure AI engines find your brand, understand what you do, and recommend you when it matters. Structured content, earned mentions, citation authority. The same SEO discipline, applied to a new game.
Results
Riziva
Built Riziva from the ground up, a restaurant reservation platform designed to compete with the big players. Full-stack development, UX design, SEO baked in from day one. From database architecture to the booking flow your customers actually use. This is what happens when a developer and an SEO guy is the same person. Full dashboard with 15+ features, real-time floor plan editor, guest CRM with VIP tracking, analytics with revenue tracking.
Julia Marse Photography
Julia had a beautiful portfolio but it couldn't handle bookings, courses, or subscriptions. She was juggling three different tools and losing clients in the gaps between them. I rebuilt everything on one platform: portfolio showcase with high-res galleries, online booking system, course and digital product store, workshop registration with capacity management, member subscriptions with recurring payments, and an admin dashboard she manages herself. Bookings tripled within the first three months.
iPIXEL Production
Built their entire website from scratch and handled SEO from day one. Site architecture, keyword targeting, on-page optimization, everything baked in before launch. Designed and built a high-performance website with GSAP-powered animations, dynamic service pages, and a client-focused lead generation funnel. Result? They now rank #1 on Google for most of their main keywords. Not page one. Position one.
Tanit Studio
A video production agency in Dubai whose old site wasn't generating leads. Built them a cinematic, dark-themed website with smooth animations and clear pathways to contact. It matched their identity perfectly. Within months, it became their strongest client acquisition channel. New clients started reaching out without any paid ads.
Moodify Wellness
A comprehensive wellness platform designed to help users track their mental health, set wellness goals, and access personalized recommendations. Built a full-stack web platform with Chart.js data visualization, real-time analytics, meditation guides, and progress tracking. Plus a React Native mobile companion app. Users track habits consistently with daily push reminders. 90% daily active rate.
Greenly
Ran the full SEO operation for a carbon accounting platform. Technical audits, content briefs, keyword strategy, GA4 setup. Went from scattered content to a structured SEO machine with proper tracking across the entire product.
Phoenix Games
Optimized webshops for Royal Revolt 2 and Warhammer Combat Cards. Rebuilt auth and purchase flows. Made pages that millions of gamers use every day easier to find and easier to use.
Bricard
Rewired the internal linking, fixed the heading structure, and cleaned up on-page SEO across the site. Built wireframes and prototypes alongside the marketing team to improve both UX and organic discoverability.
MT Collections
Started an e-commerce brand in Tunisia with zero budget. No ads, no paid promos. Pure organic content strategy and community building. Grew a Facebook community from 0 to 90,000 members.
Mourabaa Al Tafkir
Built an online community platform for intellectual discourse with full forum functionality and a donation system. Custom forum engine, not a WordPress plugin. Grew to thousands of active members organically.
Renard Photography
A stunning portfolio for an architectural photographer based in Karlsruhe. Minimalist design that puts photography front and center. Clean, fast, no distractions. The images do the talking.
Casa dei Bambini
A warm and welcoming website for a Montessori nursery in Tunis, serving children 3 months to 6 years. Bilingual content in French and Arabic with smooth animations. Designed to feel approachable and trustworthy for parents.
Marse Education
An elegant website for a fashion wedding workshop in Barcelona. Showcases bridal fashion courses, schedules, and a full registration system. Built for Julia Marse's education branch, separate from her photography brand.
Ahmed Bejaoui
A distinctive terminal-themed portfolio for a senior tech lead. Interactive command-line interface that showcases expertise and career journey. Not your typical portfolio site. Developers love it.
Moodify Mobile
Cross-platform mobile companion app for the Moodify Wellness platform. Mood tracking, wellness management, real-time analytics, meditation guides, and progress tracking. All synced with the web version.
Education
The technical foundation behind the SEO work.
Master's, Digital Marketing & UX
HETIC, Montreuil. Two years deep into SEO, analytics, user experience, and digital strategy. This is where I went from "knowing SEO" to understanding how it fits into the bigger picture of digital growth.
View detailsEngineering Degree, Computer Science
ESPRIT, Tunisia. Three years of software engineering, algorithms, and web technologies. This is why I can talk to developers, read source code, and debug technical SEO issues most consultants can't even identify.
View detailsBachelor's, Computer Science
ISAEG, Tunisia. Where it all started. Programming fundamentals, information systems, and the first spark of interest in how the web works.
View details
Experience
My own thing. 50+ projects delivered. I work directly with businesses who need their SEO fixed and their websites built right. Clients in France, Tunisia, and Dubai. I handle everything from technical audits to full-stack builds in Next.js. Built Riziva, a restaurant reservation platform, as my own product.
Managed UX and SEO for game webshops used by millions of players. Royal Revolt 2, Warhammer Combat Cards. Improved how players sign up, buy, and find what they need. Remote role, international team.
Owned the SEO strategy for a climate-tech SaaS. Ran technical audits, built content calendars, wrote briefs, and tracked everything in GA4 and Search Console. Based in Paris.
Wore multiple hats. Wireframes, prototypes, UX fixes, and SEO. Rewired internal linking, fixed on-page issues, and helped the marketing team ship better pages.
Built an e-commerce brand from nothing in Tunisia. Designed everything, managed the community, and grew it to 90K followers. No paid ads. All organic. This is where I learned that content is king, but distribution is the kingdom.
I don't have a fancy client wall with Fortune 500 logos. What I do have is real work, real numbers, and real results. Here's what that looks like:
Years doing SEO professionally
Projects delivered overall
Community members grown organically
Markets served: France, Tunisia, UAE
Tools & Technologies
"Mohamed completely changed my business. The new website doesn't just look beautiful, it tripled my bookings in three months. I can now sell workshops across Europe, offer online courses, and manage member subscriptions, all from one platform I actually understand how to use."
Frequently Asked Questions
I crawl your entire site using Screaming Frog and Sitebulb, then cross-reference the findings with your Google Search Console data. I check for crawl errors, broken links, duplicate content, missing schema markup, slow pages, redirect chains, and indexation issues. You get a prioritized action plan your dev team can execute immediately, not a 50-page PDF that collects dust.
Honest answer: it depends on where you're starting. Most of my clients see measurable improvements in rankings and traffic within 2 to 4 months. iPIXEL Production reached #1 on Google within that window. But if your site has deep technical problems or is in a very competitive niche, it can take 6 months or more. I'll tell you upfront what to expect based on your specific situation.
Yes. I'm based in Lauterbourg, France, but I work remotely with clients across Europe and the Middle East. I've delivered projects for businesses in Tunisia, Dubai, Spain, and Germany. Time zones haven't been a problem so far. We just find a rhythm that works.
Technical SEO is about making sure Google can actually find, crawl, and understand your site. Think site speed, URL structure, schema markup, redirects. Content strategy is about figuring out what your audience is searching for and creating pages that answer those queries better than anyone else. Most sites need both. I usually start with the technical side because there's no point creating great content if Google can't index it properly.
GEO stands for Generative Engine Optimization. It's about making sure your business shows up when people ask ChatGPT, Perplexity, or Google's AI Overview for recommendations. Half of consumers already use AI search to research purchases. If someone asks "best web developer in France" or "top restaurant in Strasbourg" and your brand isn't in the answer, you're invisible to them. GEO builds on the same foundation as SEO: structured content, authority signals, earned mentions across platforms where AI pulls its information. I handle both because they work together. You can't win in AI search without solid SEO fundamentals first.
Both. I have an engineering background and I build production-grade websites in Next.js, React, and Node.js. That's actually a big advantage: when I spot an SEO issue that requires code changes, I can fix it myself instead of writing a ticket and waiting three sprints. I built Riziva, a full restaurant reservation platform, from scratch. Same for iPIXEL, Tanit Studio, and several other client sites.
It's a 30-minute video call. Before we talk, I run a quick crawl of your site and check your Search Console basics. On the call, I walk you through what I found, what's hurting your rankings, and what I'd prioritize fixing first. No sales pitch. If it makes sense to work together after that, great. If not, you still walk away with actionable insights you can use.
Contact
Not sure if your site's SEO is working? Let's find out. I offer a free 30-minute audit call where I'll look at your site, tell you what's broken, and give you a plan. No strings attached.